Tuesday, May 25, 2010
Notch-ing up a Month
Chris Lohring's Notch Session beer brand has hit a month, and the initial supply of the first two beers in the experiment is running low. He's going to have two new beers out in mid/late-June, and more coming every five weeks. I think the idea is to do market research...but maybe he'll just keep messing around. In any case...I kinda wish I were drinking in Boston!
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Lew, It's a bit market research, a bit messing around. But all Session all the time.
ReplyDeletehttp://www.notchsession.com/2010/05/fuzzy-front-end/