It is one of the driest ciders in the Woodchuck lineup. Dry and delicate in body, it finishes with a delicious apple flavor. Crisp is 3.2% alcohol by volume (abv), yet retains taste complexity.
They put the cider in their variety packs, and it was a hit, so they decided to go year-round. It is now available in major US markets.
And this footnote to why they were calling it "session cider" pleased me as well: we're definitely getting the message out there.
"A Session Beverage is described by longtime beer journalist Lew Bryson as being less than 4.5% ABV, flavorful enough to be interesting, yet balanced enough for multiple pints."