Wednesday, January 25, 2012

Session Cider, too

Woodchuck Cider is a huge seller. It's a big brand, and cider is growing. So it kind of tickles me to see them go to full-year production on Woodchuck Crisp, a 3.2% ABV cider they're calling America's first "Session Cider."
It is one of the driest ciders in the Woodchuck lineup.  Dry and delicate in body, it finishes with a delicious apple flavor. Crisp is 3.2% alcohol by volume (abv), yet retains taste complexity. 

They put the cider in their variety packs, and it was a hit, so they decided to go year-round. It is now available in major US markets.

And this footnote to why they were calling it "session cider" pleased me as well: we're definitely getting the message out there.

"A Session Beverage is described by longtime beer journalist Lew Bryson as being less than 4.5% ABV, flavorful enough to be interesting, yet balanced enough for multiple pints."

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