I went to Boston to get my son home for break. We were figuring to leave the following day, so I took him to dinner at the Sunset Grill, an old fave, just off campus. The Sunset has a ton of taps, but it's a big place; they go through them. So...I've gotta drive five miles to my hotel after, and I figure, go easy. Happy thing: the draft menu lists ABV! Sad thing: very few choices under 5%. Like 8 out of 100+ taps. That's it. Okay, I'll take what I can get. Waiter comes. He's out of every single sub-5% beer. HELLO! What's that tell you?!
The lack of session-strength beers at beer bars reminds me terribly of the situation I used to run into all the time back in the early 1990s. "Those microbrews? Nah, we don't carry them: they don't sell." Hey, Einstein: if you don't carry them, they can't sell!
This year, I'm talking to bar owners/managers, and I'm encouraging you to do the same. And when you do, tell 'em you'll be there to drink the stuff! We're getting some momentum here...let's push.
Cheers! Happy New Year!