Yes, Session Beer Day 2013 is on. We've got some interest already, and I'm going to confirm that Session Beer Day 2013 is on April 7, a Sunday. Sure, most of us have work the next day...but it's session beer, that's what this is about. So start planning: brewers, think about new ways to get good flavor below 4.5% (other than throwing in tons of hops...sheesh) and fun collaborative brews with other folks; wholesalers, talk to your suppliers about the opportunities this means for the lower ABV end of their portfolios; importers, this is a perfect time to bring in those delicious low-ABV beers your brewers are making; bar owners/managers, let's see some planning and fun events for the session beers; homebrewers, let's talk competitions (and having some fun!); and drinkers...make suggestions on what you want to see, and do, and drink!
Remember: April 7 2013 is Session Beer Day, a day to celebrate great-tasting lower ABV beers! Go 4.5% and under, go 4.0% and under, but show some love.
Dream
Big For Small Beer!
Dumb question, but why not 4/5? As in 4.5%.
ReplyDeleteTalked about that last time around. April 7 is "Little Repeal Day," when 4.0 ABV beer was made legal before all booze became legal the following December 5th: "We decided on April 7: there are a lot of photographs of a LOT of Americans happily drinking 4.0% beer we can use, it's a day the beer industry is already aware of..." and last year it was a Saturday, which made the first one easier to get people going on.
ReplyDeleteHow's that?
We are in!
ReplyDeleteThanks, Chris!
ReplyDeleteHey, Scott: you in? I'm counting on ya!
There has long been the talk at least in US beer press that ''session craftbeers is the new black'', but i unfourtnately have discovered no such trend on my seven trips to the US. When i/we walk in to a tap/ale-house in whatever city it might be it's (almost) all imperial this and double that. Usually good brews, but when i'm doing a session (and even tough i'm a fat fuck), there's no way i can do a full night drinking when a ''regular'' IPA starts at 6+%...
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