|The deal means more of this stuff, too!|
Notch, which embraces the SBP's 4.5%-and-under definition of "session beer," has survived as a one-person contract brewer, and grown to 1200 bbls. in sales in its second year; owner Chris Lohring projects 2,000 barrels in 2013. He's hired his first full-time employee, former Narragansett marketing manager Zac Antczak. Zac did a fantastic job at Narragansett, and is already spreading Notch sales outside of the "beer geek" zone.
Well, you know? What can I say? This is fantastic news. Small, but fantastic. Add it to the news from Boulevard, Odell, Deschutes, Stone, and all the other brewers adding session beers, and we're looking definitely trending.
Drink small, drink good, drink session.