I posted over at my other, main blog about St. Patrick's Day, and while some of it's about whiskey, there's a good chunk about how this is a huge session beer day. People suck down dry Irish stouts of various manufacture -- mostly Guinness -- and they're almost all under 4.5%. It's a good day for session beer, and I should have done more to point that out. I have to think about this stuff!
Hmmm...maybe April 5th -- 4.5 -- as Session Beer Day?
Saturday, March 17, 2012
Thursday, March 15, 2012
Blatant Session
I picked up some beer in Newton, Mass at Marty's last Friday when I picked up Thomas from BU; a sixpack of Notch Pils -- just cuz -- and 22 oz. bombers of Cambridge Brewing's Audacity of Hops, and Blatant Brewery's IPA and Session. I'd seen pictures of those three on Facebook, and made a stop at Marty's mostly to get some (and partly because I'd just done a telephone interview with Marty Siegal two weeks before, and was really interested in seeing the store -- rightly so, it's freakin' awesome). Of course they had Blatant: their distributor is Atlantic Importing, run by Marty Siegal's son Sean. I brought them home and have been waiting for the right moment.
Tonight we had burgers grilled outside in the cool evening, and we wanted something not to boozy: we're closing on our refinance in about 15 minutes. Blatant Session, at 3.9%, sounded perfect. Cathy's first sip put a smile on her face: "Oooo, that's yummy." It was a bit like Stone Levitation, but without the forward malt, and without quite as urgent a hop character. Tasty, bitter, good malt backbone, and very finishable.
I'd like to spend some time at a bar with this, three Notches, and the Sam Adams Belgian Session on tap, and play some cards, and talk some politics, and watch some baseball. I feel that day may not be so far away anymore. Maybe I was wrong about last year being the Year of Session Beer. Maybe it's this year.
Tonight we had burgers grilled outside in the cool evening, and we wanted something not to boozy: we're closing on our refinance in about 15 minutes. Blatant Session, at 3.9%, sounded perfect. Cathy's first sip put a smile on her face: "Oooo, that's yummy." It was a bit like Stone Levitation, but without the forward malt, and without quite as urgent a hop character. Tasty, bitter, good malt backbone, and very finishable.
I'd like to spend some time at a bar with this, three Notches, and the Sam Adams Belgian Session on tap, and play some cards, and talk some politics, and watch some baseball. I feel that day may not be so far away anymore. Maybe I was wrong about last year being the Year of Session Beer. Maybe it's this year.
Labels:
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Chris Lohring is Cool...and by extension....
I swear, it's not that I'm piling on with Chris Lohring and Notch Brewing. But about half an hour ago I got an email from The Daily Meal that Lohring made their "60 (Plus) Coolest People in Food & Drink" list. Okay, it's not a James Beard award, but when you're the ONLY brewer on the list (and yeah, I know Notch is contract, but Chris is definitely a brewer) and there are people like Sam and Greg and Garrett and Adam and The Bros and Dick out there...it's a definite tip o' the cap.
So congratulations to Chris, because what he's doing is cool, and he's being very cool about it -- just read the blog sometime -- and the write-up of his inclusion definitely gets it:
Damn right it is! Keep it coming, people: ask your local bar to carry some good craft beer under 4.5%, ask your local brewpub to make one, and then drink them! If you don't ask, it may not happen...unless someone as cool as Chris Lohring comes along.
So congratulations to Chris, because what he's doing is cool, and he's being very cool about it -- just read the blog sometime -- and the write-up of his inclusion definitely gets it:
Low-alcohol, "sessionable" [there's That Word again...] beers may have everyone in the craft beer community buzzing right now, but back when Lohring started Notch Brewing that was certainly not the case. Frustrated by the oversaturation of high-alcohol craft beers on the market at the time, he went against the grain, developing a balanced, flavorful line of brews that check in at less than 4.5 percent alcohol by volume. An ahead-of-his-time guy who strove to make a better-tasting beer that you can drink more of without getting sloppy drunk? Definitely cool.Chris: gonna steal some of your cool here. Not for myself, not for the SBP at all...but it would appear that if Chris and Notch are cool...session beer is cool.
Damn right it is! Keep it coming, people: ask your local bar to carry some good craft beer under 4.5%, ask your local brewpub to make one, and then drink them! If you don't ask, it may not happen...unless someone as cool as Chris Lohring comes along.
Tuesday, March 13, 2012
Interview: Chris Lohring of all-session Notch Brewing
I was going to do a post on the 2nd anniversary of Notch
Brewing, which founder/brewer/everything Chris Lohring is celebrating tomorrow
with the seasonal launch of his Saison
— now in 12 oz. bottles! — so I asked Chris if he could answer a few questions,
just to get some quotes to spice up a small post. Well…I asked some good
questions, and I happened to hit him when he had some time (and a good cup of
coffee)…so I’m just going to run the
interview. It’s a smart
encapsulation of how session beer is really
starting to roll, in a picture of the first two years of a brewer dedicated
to only making beers at 4.5% and under.*
When you started Notch, did you have a hunch that you were about to catch a small wave of interest in session beers? Or did you just take a chance on something you liked, like so many other small brewers?
It was a combo of
all, except the wave part. I never
imagined the interest session beer was about to gain. It started with my own habits. When I got out of
brewing for a few years, I found it increasingly difficult
to find interesting and fresh low ABV
beers, because the focus had moved to the extreme. Even the 5.5 to 6.0% craft beer standards (Harpoon IPA, for
example) are still higher alcohol beers in my mind. Notch Pils is 4.0%, Harpoon
IPA is almost 6%, and that is 50% more
alcohol. That adds up quick. As
an avid runner, I was also very aware of the calories packed into a 6% ABV beer.
As a former professional brewer, I
knew it didn't need to be this way. We
could make wildly flavorful low
alcohol beers, but the craft industry chose
not to. They instead ran to high
margin, high ABV beers. Would this really grow craft beer to its full potential? Session beer to me was a
logical path to expanding craft beer
market share, for new consumers (session beers are great gateway beers) and for what people smarter than me call usage occasions (there are many times
session beer is far more appropriate
than a fully loaded beer).
From a business perspective
it's simple; there's a gap in the market. But the
question remains, and needs to be proven, how many beer drinkers find value in session beer. How many find
value in having one beer when they normally thought it was out of the question, or having 3 or 4 and walking a straight line out of the bar. I asked around before
launching Notch, but I realized consumers are poor at evaluating a concept, it needs to be real. The only way to test something is to make it and sell it. So, Notch was born.
And for the record, without the Session Beer Project providing some glimmer of hope, I'm not sure I would
have jumped so quick.
Can you give me any kind of growth rate numbers for your second year? Are things going okay, really well, hard to keep up with?
The first year was me brewing small, draft only batches that were
used to convince retailers and wholesalers "session"
had viability. (Just think about that
two years later.) Year two was the bottle release, so growth was huge, but we were starting
from nothing. I sold so much out of the gate in year 2 that I was consistently stocking out, and had to
keep my distribution territory to
greater Boston only. My host brewery, Mercury,
increased capacity, so I was able to go statewide
in September.
But a really odd thing happened last year. I sold more beer in December than any other month, and I sold more Pils on draft in December than any
other month. It proved to me that session
beer was not a summer concept, that it had relevance year round. At a time
when other breweries were pumping out
barley wines, strong ales, and highly hopped bombs, there were consumers drinking a whole bunch of unfiltered Czech style lager. Let’s
just say that demand was not in my
production planning, and it took me a few months to catch up.
Saison's coming out in sixpacks; do you think you'll be able to keep up with demand?
I have no idea what to expect from a
3.8% Saison in a six pack at $8.99.
I'm not sure anyone has done something like that in New England. While I
hope demand is strong, I certainly have a knack
for picking difficult beers to brew
from a production standpoint. I really need to give Mercury Brewing and their Head Brewer Dan Lipke credit for allowing
me to have such freedom and creativity. But I ran a production facility for years, so I know when to admit
something is not practical. Saison yeast
is on the edge of not practical.
Any plans for a brewery yet?
Not
for full production.
Without reasonable scale and solid margins, a physical plant is extremely risky. As long as I have breweries
that allow me the production I need with the ability to be extremely hands on, I'll be happy for awhile. If my volume grows to
where it makes sense to build, I'd evaluate it, but that's a long way off. A small R&D brewery for one-offs with a tap room and beer garden?
That makes more sense to me.
Session beer has a lot of interest,
and that's showing in the number of beers that are tagging themselves as
session beers or "sessionable"...even when they're over 5% or even
over 6%. What's your reaction when you see a beer like that?
Jumping
a train is easier than building one, and calling something session beer is
easier than actually brewing it. Those beers are standard
or slightly higher than standard ABV (Look at the CDC's measurements for
standard drinks: 12oz beer at 5%, 5oz wine at 12%, or a 1.5oz measure of 80
proof spirit). Session beer is LOWER than standard, it is that simple. Some brewers are using session when they are referring to easy drinking. Not the same.
In Massachusetts, we've had a number of brewers come out with session beers in the last year that fit
the Session Beer Project definition.
Maybe we're better at math, or maybe
we don't lie to our livers?
Are you enjoying the ride?
I've been having a great deal of fun these last two years.
I work seven days a week [seriously, he does; following his Twitter
feed -- @NotchBrewer -- makes me feel like a slacker] and rarely feel like I'm working. It's
been rewarding to have so many beer fans come up to me and thank me for making session beer. That
helps.
Thanks Lew, and thanks for all the
support the last two years, you've been a big part of the ride.
*Disclosure: Chris is
an acquaintance — I got to know him back when he ran Tremont Brewing — but I
have no financial interest in his business — or any plans to have one — and
there has never been any coordination between us except the one time we did an
event together. Essentially, I write about Notch and Chris so much because he’s
dedicated Notch to brewing only beers under 4.5%, and that’s made it a natural
experiment for the SBP to follow.
Labels:
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"Sessionable"? Not here
I know, I know, I promised you a post about why session beer pisses off beer geeks -- and you'll get it -- but right now, another example of why beer geeks piss off The Session Beer Project. Take a look at this. Hopworks Urban Brewery in Portland, Oregon, has released a new beer for the start of Major League Soccer in town: Yellow Card Premier Ale. Allow me to quote (emphasis is all mine):
But maybe the sneakiest thing here is that the words "session beer" aren't even used. The beer is described as "sessionable." This is pure geek-speak, the snarly rebellion that "if I can drink four of them, that's sessionable!" This is sneaking into the session beer conversation, and yet...what does it mean? That a particular person will drink more than four of them? That doesn't mean much, and neither does this word.
No, really, it doesn't: you know how when you put a word followed by "definition" into Google, and fourteen competing "dictionaries" offer their definition? The only one that offers a definition for "sessionable" is the Urban Dictionary (and it's a reasonable one (!), and there's a very good definition at "session beer" too; the first one, that is). Merriam-Webster, my go-to for definitions? "The word you've entered isn't in the dictionary."
Therefore, I've made a decision: I'm not going to use the word "sessionable" anymore. It's become a weasel word, a dodge. I used it three times in past blog posts, and I've gone back and clarified those occasions, changing it to "session-strength." A small thing, but if this word's going to be misused, it's not going to be with my help.
Brewers? Step up. There are honest arguments over what ABV limits a session beer has -- 4.0%, my own 4.5%, BeerAdvocate's 5.0% -- but if you're over 5% and calling your beer "sessionable," sorry, you're just trying to latch onto the latest trend. And God help me, we worked too hard to make this a trend to let it be used...especially by craft brewers who should know better.
Just in time for the kickoff of the MLS season here in town, we made a sessionable English ale that will help you keep your eye on the ball and cheering for the Green!Yeah, that's 5.2% ABV. Let me reiterate: if your "session" beer is over 5%, what's the point? It's not "session beer" just because it's lower in alcohol than your double IPA. This is the flip-side of the growing acceptance of the idea that a flavorful lower-alcohol beer can be very enjoyable: "session" becomes a tag that reaches a market, rather than an idea that encompasses great beer at lower strength (for all-day drinking).
Yellow Card is light-bodied, dry with subtle bread character featuring a crisp, mild and spicy hop bitterness. You can get it on tap and in growlers to-go at Hopworks Urban Brewery and Hopworks BikeBar.
This beer is made for the ultimate soccer fan. This one’s for you TA!
30 IBU and 5.2% ABV.
But maybe the sneakiest thing here is that the words "session beer" aren't even used. The beer is described as "sessionable." This is pure geek-speak, the snarly rebellion that "if I can drink four of them, that's sessionable!" This is sneaking into the session beer conversation, and yet...what does it mean? That a particular person will drink more than four of them? That doesn't mean much, and neither does this word.
No, really, it doesn't: you know how when you put a word followed by "definition" into Google, and fourteen competing "dictionaries" offer their definition? The only one that offers a definition for "sessionable" is the Urban Dictionary (and it's a reasonable one (!), and there's a very good definition at "session beer" too; the first one, that is). Merriam-Webster, my go-to for definitions? "The word you've entered isn't in the dictionary."
Therefore, I've made a decision: I'm not going to use the word "sessionable" anymore. It's become a weasel word, a dodge. I used it three times in past blog posts, and I've gone back and clarified those occasions, changing it to "session-strength." A small thing, but if this word's going to be misused, it's not going to be with my help.
Brewers? Step up. There are honest arguments over what ABV limits a session beer has -- 4.0%, my own 4.5%, BeerAdvocate's 5.0% -- but if you're over 5% and calling your beer "sessionable," sorry, you're just trying to latch onto the latest trend. And God help me, we worked too hard to make this a trend to let it be used...especially by craft brewers who should know better.
Saturday, February 25, 2012
A Landmark: Samuel Adams Belgian Session
I got this sample in the mail yesterday. Samuel Adams Belgian Session, Boston Beer's new summer seasonal, coming in April. Here's the description they sent along:
Okay, I'm not overjoyed about the "By definition" part, but you know, Jim Koch lives too close to BeerAdvocate's Alström brothers, so I'll cut him some slack...because you undoubtedly notice that while they quote the BeerAdvocate definition, the beer actually goes by the SBP definition you see over there to the right. Nicely done.
I'd give you a quick tasting note, but we're cleaning the oven right now, and all I can smell is burnt sugar and meat drippings, so I'll put that off and add it tomorrow. Meanwhile, as I said to Cathy when I pulled this out of the box and caught the name...we've moved the earth. Okay, we've moved American craft brewing. If Boston Beer makes a Samuel Adams label out of a type of beer you've been championing, that's a good day.
Next up: why session beer pisses off beer geeks.
Samuel Adams Belgian Session is a crisp, bright version of a traditional Belgian beer with fruity, slightly spicy flavors from the Belgian yeast. After many trial batches made from a finicky Belgian yeast, the brewers redefined the typical session beer style, using subtly sweet toffee and caramel notes from a blend of pale and honey malts to harmonize with the yeast's distinct fruity and spicy flavors. By definition, session beers contain no higher than 5% ABV (Belgian Session is 4.3%), allowing the drinker to enjoy multiple beers during a "session."
Okay, I'm not overjoyed about the "By definition" part, but you know, Jim Koch lives too close to BeerAdvocate's Alström brothers, so I'll cut him some slack...because you undoubtedly notice that while they quote the BeerAdvocate definition, the beer actually goes by the SBP definition you see over there to the right. Nicely done.
I'd give you a quick tasting note, but we're cleaning the oven right now, and all I can smell is burnt sugar and meat drippings, so I'll put that off and add it tomorrow. Meanwhile, as I said to Cathy when I pulled this out of the box and caught the name...we've moved the earth. Okay, we've moved American craft brewing. If Boston Beer makes a Samuel Adams label out of a type of beer you've been championing, that's a good day.
Next up: why session beer pisses off beer geeks.
Friday, February 10, 2012
Strike Brewing's Brown Ale
Great post on a new brewery -- Strike Brewing in the SF Bay Area -- that rolled out a Brown Ale as one of their first beers. A sub 4.0% brown ale! Read what "Beer Runner" Derrick Peterman has to say about it.
Ramblings of a Beer Runner: Beer of the Month: Strike Brewing's Brown:
Ramblings of a Beer Runner: Beer of the Month: Strike Brewing's Brown:
Wednesday, January 25, 2012
Session Cider, too
Woodchuck Cider is a huge seller. It's a big brand, and cider is growing. So it kind of tickles me to see them go to full-year production on Woodchuck Crisp, a 3.2% ABV cider they're calling America's first "Session Cider."
They put the cider in their variety packs, and it was a hit, so they decided to go year-round. It is now available in major US markets.
And this footnote to why they were calling it "session cider" pleased me as well: we're definitely getting the message out there.
It is one of the driest ciders in the Woodchuck lineup. Dry and delicate in body, it finishes with a delicious apple flavor. Crisp is 3.2% alcohol by volume (abv), yet retains taste complexity.
They put the cider in their variety packs, and it was a hit, so they decided to go year-round. It is now available in major US markets.
And this footnote to why they were calling it "session cider" pleased me as well: we're definitely getting the message out there.
"A Session Beverage is described by longtime beer journalist Lew
Bryson as being less than 4.5% ABV, flavorful enough to be interesting,
yet balanced enough for multiple pints."
Philly Homebrewers: time to show off your session chops
I heard from Mat Falco at Philly Beer Scene magazine that they're running a homebrew competition specifically for session beers! Check the details here; it's actually a bit more complicated -- and interesting! -- than that. It's a two-round competition, run through the area's homebrew shops; homebrewers affiliate with a shop and enter their first beers by March 3. (Update: there's a session competition in Pittsburgh, too: see below!)
The first round is the session beer one. Competitors may brew any 'style' of beer, as long as it is 4.5% ABV or under: "Anything over will not be considered. There are no other restrictions for this round." Furthermore, no style guidelines are imposed. "Good beer is good beer no matter how close or far off it is from the style it’s categorized as. We are looking for a well-brewed, flavorful interpretation of a session beer." I'm all for that; part of the impetus for the Project is to engender innovation in flavorful lower-alcohol beers.
Here's where it changes, and gets really interesting. For the second round, the top two brewers from each of the homebrew shops then brew another beer, using a pound of beans from One Village coffee roasters (supplied by the homebrew shops; not all the beans must be used in the beer)...and just to make it fun, there is a stylistic restriction on this one: no stouts or porters, the usual suspects in coffee beers. (Not to make a suggestion, but I recall a coffee-infused dark mild Gordon Grubb made at Nodding Head that was quite tasty; called it Up All Night, I think, and it was definitely not a porter.) Winners will be announced during Philly Beer Week.
Great to see this kind of interest and love for session beers!
Got word that TRASH, the Three Rivers Alliance of Serious Homebrewers, is also doing a homebrew competition with a session component -- and also using the 4.5% limit, thanks! Details are here; the winner will be scaled up and brewed on commercial scale at East End Brewing, where Scott has been a friend of The Session Beer Project for years.
The first round is the session beer one. Competitors may brew any 'style' of beer, as long as it is 4.5% ABV or under: "Anything over will not be considered. There are no other restrictions for this round." Furthermore, no style guidelines are imposed. "Good beer is good beer no matter how close or far off it is from the style it’s categorized as. We are looking for a well-brewed, flavorful interpretation of a session beer." I'm all for that; part of the impetus for the Project is to engender innovation in flavorful lower-alcohol beers.
Here's where it changes, and gets really interesting. For the second round, the top two brewers from each of the homebrew shops then brew another beer, using a pound of beans from One Village coffee roasters (supplied by the homebrew shops; not all the beans must be used in the beer)...and just to make it fun, there is a stylistic restriction on this one: no stouts or porters, the usual suspects in coffee beers. (Not to make a suggestion, but I recall a coffee-infused dark mild Gordon Grubb made at Nodding Head that was quite tasty; called it Up All Night, I think, and it was definitely not a porter.) Winners will be announced during Philly Beer Week.
Great to see this kind of interest and love for session beers!
Got word that TRASH, the Three Rivers Alliance of Serious Homebrewers, is also doing a homebrew competition with a session component -- and also using the 4.5% limit, thanks! Details are here; the winner will be scaled up and brewed on commercial scale at East End Brewing, where Scott has been a friend of The Session Beer Project for years.
Friday, January 20, 2012
Dark Lager Light
When I stopped in at Victory
Brewing’s Downingtown pub on my way home from Lancaster Tuesday night, I
was figuring on a nice pint of Uncle
Teddy's bitter for the trip. But then I looked at the draft board and saw
first that Dark Lager, one of my
favorite Victory beers, was available, which is always a fleeting thing; great beer, but way underappreciated, so they only
make the one batch around this time of year, and it’s draft-only.
Then I looked again,
and realized that it was pegged at 3.9%
ABV! I had to have it, and man, was I glad I did. Delish as always,
assertive, fresh...and 3.9%? Wow! I
spread the word a bit on Twitter (@lewbryson, which is my tag for #sessionbeer
posts too), but I decided to get hold of brewers/founders Bill Covaleski and
Ron Barchet for a short interview and find out why Dark Lager was suddenly a
session beer.
It turned out that, well…it was a mistake, but as Ron said, “Two
wrongs sometimes do make a right. The brewhouse yielded a
lower-than-expected gravity, and the fermentability was weaker than
expected. Bingo: a nice, lower
alcohol beer with some body. In my opinion, it stylistically resembles a Czech dark lager. Interestingly,
this beer is and always has been a great example of what double decoction can do for darker beers; it’s made from 100% Munich malt. The
decoction adds quite a bit of color.” Flavor too, I might add!
“It
was always intended to be a Munich
dark lager,” Bill confirmed when I asked about the beer’s origins, “but with
this two-step Mother Nature intervention, it came out more like a Czech dark
lager.” It was quite a change, too; Bill looked back in the brewing records
while we were talking, and while Dark Lager was usually around 5%, back in 2009
it went up to 5.7%...which is more where I think Ron originally wanted the
beer.
See,
I actually was in on the beginnings of this
one, peripherally. Way back, Ron and I were wandering around the brewery
one day, just chatting, and he asked, what
do you think we should do next? A
dunkel, I said immediately, a nice Munich dunkel, thinking of how much I
loved drinking Andechs’s dunkel. Yeah,
he said, excited, a good dunkel, right
around 12°, something with some body. I smiled, and nodded, and thought to
myself, well, no, I was actually
thinking right around 10° so we could drink liters of it — I guess I was hooked
on session even then — but I didn’t say anything. And when Dark Lager came
out, I loved it, and took visiting
friends by to try it — I’m looking at
you, Stephen Beaumont — and
did what I could personally to keep the sales figures up.
However,
as Bill notes, “The beer is not a
runaway success in sales. We like it, though, and we find there are other
people that enjoy it as well…just enough
to bring it back on draft every year.” So if you screwed it up, does that mean
it may not go as well this year?
“We’ll probably keep
it as is,” he said, meaning the new lower alcohol. “It’s unique. It’s a new twist, so tweaking it, as long as
it doesn’t go in a way Ron or I don’t like, could be a way to go. I think we’re
moving in the right direction with
this beer.” Me too!
That fits right in
with Victory’s overall plans, which are to have some fun and offer beers for
everyone. “I’ve made this joke all the time,” Bill said. “People ask me, ‘Why
do you have so many beers here?’ Walk around Downingtown and try to find some other kind of fun! We brew a lot of
beers because it’s fun!
“At the same time,”
he said, “we want people to enjoy themselves but get home safely. Lower-alcohol
options are in everyone’s best interest. We don’t stand on a soapbox about it, but there is the option.
“We also have the restaurant to think about,” Bill continued,
and this is something he’s referred to in the past as their ‘secret plan’ for craft domination. “I can’t point them out
to you, but I know there are some dads sitting in here drinking Donnybrook, or Dark Lager, and they had
just put down their Miller Lite
because Mom and the kids wanted pizza.
We want them to have a good experience
with full-flavored beers. We’re not pandering to anyone, we drink them ourselves, but we’re not turning anyone off, either.
We’re very bullish about the future of craft beer. Why can’t we make beers with
nice texture and good flavor that everyone can enjoy?” As I’ve often said,
brewing a good kölsch or helles or blonde
ale is no less “crafty” than brewing a double IPA, right?
He wrapped it up with a mention of how that kind of angle
gives them confidence about going into
the new Xfinity Live
Complex, with a 400 seat beer hall
in Philly. “We’re not intimidated [by mainstream crowds],” he said. “If some Coors Light drinker wanders in there, we’ll
have something for them. And that’s good for everyone.”
In context, I’d remind everyone that your Coors Light
drinker…is the natural target for
conversion to craft session beer. He (or she) is already drinking a 4.2%
lager; just get some more flavor and variety in there, and we’ve got a win.
Now…I gotta get on
the road. As fate would have it, I’m taking my daughter up to Lancaster for
an interview at Franklin & Marshall
College (or as my wife and I call it, Alma
Mater), and I think there’s a pint
or two of Dark Lager waiting me on the return trip…
Thursday, January 19, 2012
Bitter American is back (and so is this blog!)
I was interviewed about
session beers recently. I've kind of
become the unofficial point person for session beer since starting this blog,
so that's happened fairly often in the past four years. I've tried to be
outspoken, because that's what session beer needs: vocal support
(and your vocal support, too!), so brewers know that not everyone wants just
more bigger, boozier, more extreme beers. Some of us also want
great-tasting lower-alcohol beers that we can have at lunch and keep working
(and I mean two full pints at lunch and keep working), or have a few of – or
four or five of* – over two or three hours and not get silly.
So anyway, I was doing this
interview, and one of the questions was: "There's been a lot of
talk in the media about the session beer trend taking off, though
it's often hard to see when you go to a bar...and see 30 taps, 90% of
which are 6% and up. Have you noticed any solid evidence that the
session-beer revival is really happening here?"
Fair question, if that's what you're seeing...but it's not what I'm
seeing. I'm seeing more talk about session beer – a lot more – I'm
seeing breweries making more session-strength beers, I'm seeing
breweries making commitments to session-strength beers – like Chris
Lohring with his contract brand, The Notch, which are all 4.5% and under
– and I'm seeing more people responding.
Okay, I'm seeing that because
I'm looking for it, to some extent, but I was looking for it four years
ago, too, and it wasn't there. It's here to see now, and it is growing,
and some of that's because the beers – like Yards Brawler, and Notch
Pilsner, and Stone Levitation – are so good that we tend not to notice
that they're so low in alcohol. Chris did a Notch Saison this summer that
clocked in well below 4.0%, and it flew, though I suspect most
people who drank it up never even knew.
One session beer's done
so well that it's broken out of its
seasonal slot and is going nationwide: 21st Amendment's Bitter
American. I first had this delicious low-alcohol brew at 21st
Amendment's San Francisco brewpub, and greatly enjoyed it. When it arrived in
my Philadelphia market in cans, I was one happy camper, but my joy was
tempered by its here-today-gone-next-month status.
No more. 21stAmendment
has decided that Bitter American is selling so well that it will hold up as a
year-round beer.Here's 21st Amendment Brewery co-founder Nico Freccia: "We
got so many emails and tweets asking us to make this a year-round beer, we just
couldn't ignore them. It's the perfect antidote to the big beers of winter and
also the perfect summer brew."
"Bitter American is a
great beer during colder times when strong beers seem to be pretty
prevalent," added founder and Brewmaster Shaun O'Sullivan. "When we
first brewed this beer it really scratched the lower-alcohol-session-beer- itch
that I would get when I was tired of drinking barley wines, imperial stouts and
other stronger hoppy beers. I wanted and I think a lot of good beer drinkers
want a session beer where you can enjoy a few pints of a beer with huge flavor
but without all the alcohol."
I think they're
absolutely right. It's a tasty, crisp beer
(much like Narragansett Summer Ale, another session-strength can that
should go year-round, though probably with a different name!), it's got
eye-catching graphics, and people instinctively know they can drink the
hell out of it.
There's your proof. Beers like this are gaining sales (and not at the
expense of big beers, you extreme crybabies; everyone's gaining), and
the whole idea of a lower-alcohol, higher-flavor beer is gaining momentum. Why
not? Because some people think it should cost less? News for you:
thousands of cans sold disagree with you. I do think we'll have to have
this pricing issue out one of these days, but the people have spoken, for
now: they're willing to pay for flavor, even if a smaller group
apparently only wants to pay for alcohol.
So...the blog is back.
Tomorrow, an interview with Victory brewers Bill Covaleski and Ron Barchet
about the mistake that turned their Dark Lager into a session beer, and why
they're glad it happened. See you then!
*Some might call that
'binge drinking,' I tell them to check the total alcohol and the time...and
leave me alone.
Labels:
Bitter American,
cans,
good news,
interviews,
support
Thursday, September 15, 2011
"...the very basic function of a Bitter"
Fantastic post by Chris Lohring of The Notch today, about brewing a batch of cask bitter. It's long, and detailed, but it's a great look into why "contract brewing" shouldn't be a bad word. This guy busted his hump to get a batch of beer brewed, fought problems both under and out of his control, and won through to a batch of German-malt, German-hopped bitter, under 4% and subtly dry...and there are some great bits of insight here.
- "...here’s the hard reality of brewing in too many places with too many variables and not enough time, resources or money."
- "Bitter is a subtle but beautiful beer style, and the subtlety is the key. The beer’s elements must line up in a way that is balanced, yet interesting enough to draw you in for another sip."
- "The subtle complexity of Burton Bitter is something which is certainly out of favor in modern US craft brewing. And this subtle complexity is regularly bashed by beer snobs who like the opposite. As if it’s a binary option, and one can not exist with the other"
- "...with session beer, there is not a lot of time to set the bed, as the malt mill runs dry pretty quick."
- "Plan B Bitter would have been a good name for the beer, but I don’t really give Notch beers fanciful names. It seems silly for session beers, which are modest by definition."
- "The whereabouts of my Firkins are still unknown, and this is part of the cask game I loathe. Some brewers use other brewers casks without guilt. Maybe they think they are lost? Surrendered? Cast off? Who knows, but if a Notch cask is filled with another beer, that cask has been stolen. It’s that simple."
- "Two ounces of hops per cask, just for a bit of subtlety. More would have been fun, but a little predictable and it would have masked some of the delicate malt characteristics."
- "...it was at this point I knew Notch Bitter was the beer of the damned."
- "Notch Bitter fits the very basic function of a Bitter, which is to not get in the way of the conversation, or be the conversation. It’s simply a delicious session beer that can be the backbone for a fun afternoon or evening at your local. If you can’t get your head around that, you’ll never get your head around session beer."
Labels:
bitter,
brewing session beer,
hops,
Notch,
stories
Sunday, September 11, 2011
Drinking it up: I drink an afternoon of session and publicly post my BAC
As posted below, I was involved in a session beer event at Farmer's Cabinet in Philly. Matt Scheller invited me to take part in what amounted to a session beer tap takeover: they have about 24 taps there, and Matt planned to have all but about four of them at 4.5% or lower (including some of Terry Hawbaker's new house-brewed beers), and those four would be 5.0% or less. And I was going to talk about session beers.
That was the plan...but it kinda fell apart, to some extent. Matt's suppliers let him down on some of the beers (including Coniston Bluebird Bitter, which was a -- urk! -- bitter disappointment for me), including some of the surprisingly low-ABV Mikellers. Bummer. Then, well, I'll be honest: not that many people showed up. At one point we had about ten, and that was the high for the day. So we just kind of sat around and chatted about session beers...and drank 'em.
I did do one other thing. I took along a piece of foamcore and a broad Sharpie, and put the whitesheet up on a shelf in the bar. I wrote "LEW'S BAC -- 1:15 -- 0.00" on it; my blood alcohol concentration at 1:15 was 0.00, according to my AlcoHawk Pro. I then publicly posted what I was drinking, with ABV. I thought I should put my money where my mouth was and, well, if my BAC was too high, I'd stay in the city till I was legal.
It wasn't even close. After five beers in about two and a half hours (I stopped drinking the proscribed 20 minutes before blowing), the AlcoHawk pegged me at 0.02 BAC, completely legal in Pennsylvania; I think I could probably have bought a bottle at a "wine kiosk."
And the beers? Pretty good! The House Bitter (Terry's) was tasty, but lacking in body. The Meantime Pale was chewy with British malt, a nice drop. Terry's House Grisette was delicious -- herbal, floral, dry on the end -- and had it not been for wanting to keep varietal, I'd have drunk much more of it. The Bells Oarsman was tasty without going overboard on the sour clench; quite refreshing. And the Harviestoun Bitter & Twisted was a nice solid glass to wind up the day with.
What did I learn? Well, maybe the format is not the best for promoting session beer. In fact, I'm starting to think that focusing on session beer doesn't work, because of session beer's character; it's a type of beer that's not about taste, taste, taste; it's more about drink/talk/drink/cards/drink/pool/drink/eat/drink/pool...Not what you do at a "Beer Festival." Need to think more about this.
But check this out. This was a two-day/all-day event, and the beers were simply on offer for regular customers, no entry fee needed. The bartender told us that Friday night the beers had been selling fine, and the place was packed, and they were all drinking, but...they never turned stupid or started acting like drunk jerks. Hmmm...another reason for bars to include more session-strength craft beer on their menu?
That was the plan...but it kinda fell apart, to some extent. Matt's suppliers let him down on some of the beers (including Coniston Bluebird Bitter, which was a -- urk! -- bitter disappointment for me), including some of the surprisingly low-ABV Mikellers. Bummer. Then, well, I'll be honest: not that many people showed up. At one point we had about ten, and that was the high for the day. So we just kind of sat around and chatted about session beers...and drank 'em.
I did do one other thing. I took along a piece of foamcore and a broad Sharpie, and put the whitesheet up on a shelf in the bar. I wrote "LEW'S BAC -- 1:15 -- 0.00" on it; my blood alcohol concentration at 1:15 was 0.00, according to my AlcoHawk Pro. I then publicly posted what I was drinking, with ABV. I thought I should put my money where my mouth was and, well, if my BAC was too high, I'd stay in the city till I was legal.
It wasn't even close. After five beers in about two and a half hours (I stopped drinking the proscribed 20 minutes before blowing), the AlcoHawk pegged me at 0.02 BAC, completely legal in Pennsylvania; I think I could probably have bought a bottle at a "wine kiosk."
And the beers? Pretty good! The House Bitter (Terry's) was tasty, but lacking in body. The Meantime Pale was chewy with British malt, a nice drop. Terry's House Grisette was delicious -- herbal, floral, dry on the end -- and had it not been for wanting to keep varietal, I'd have drunk much more of it. The Bells Oarsman was tasty without going overboard on the sour clench; quite refreshing. And the Harviestoun Bitter & Twisted was a nice solid glass to wind up the day with.
What did I learn? Well, maybe the format is not the best for promoting session beer. In fact, I'm starting to think that focusing on session beer doesn't work, because of session beer's character; it's a type of beer that's not about taste, taste, taste; it's more about drink/talk/drink/cards/drink/pool/drink/eat/drink/pool...Not what you do at a "Beer Festival." Need to think more about this.
But check this out. This was a two-day/all-day event, and the beers were simply on offer for regular customers, no entry fee needed. The bartender told us that Friday night the beers had been selling fine, and the place was packed, and they were all drinking, but...they never turned stupid or started acting like drunk jerks. Hmmm...another reason for bars to include more session-strength craft beer on their menu?
Friday, September 2, 2011
Session Beer Event at the Farmer's Cabinet
You know, it's crazy that I haven't been to the Farmer's Cabinet yet; the beers are jaw-dropping, my buddy Terry Hawbaker is brewing for them (in Virginia, but that's another story), and the cocktails are supposed to be phenomenal...but Matt Scheller finally figured out how to get me to visit: >>>>>>>>>>>>>
That's right, he's throwing a bunch of session beers on and giving me a chance to talk about this passion of mine for great-tasting 'little beers.' Now, I do have to say: there are a few beers in the bunch that are over 4.5%. It ain't a perfect world. But it's a PAYG event, with pints and half pints, so if you don't want the 4.5+ beers, don't buy them. Or do, suit yourself. They'll also have specialty hot dogs, made by chef Jason Goodman, and I'm looking forward to that, too.
So, the deets: The fest will be at Farmer's Cabinet (1113 Walnut St., Philly) all day, on both Sept 9 and 10, Friday and Saturday. I'll be speaking about session beers at 1:30 on Saturday (I have an all-day meeting Friday, or I'd hike my butt in for that one, too); it's going to be a bit of a pep rally for session beers, but I'll talk about the hows and whys, like how they're made to taste so good, and why I set my limit at 4.5%. But mostly? We'll be drinking 26 tap beers and 2 gravity pours (one German, one English). Four of those 26 will be Terry's beers, some of the first brewed at the former Shenandoah brewery in Arlington, VA; if you know Terry's beers from the Bullfrog, you'll know why I'm excited about those.
Now, as Matt said: "Prices will vary, but European craft beer is not cheap - even when the ABV is low. I will try to keep them as low as possible, but the price point will not be $3 or $4 a pint, but probably around 6 or 7. Unfortunately, just because a beer is lighter in color and lower in alcohol, doesn't mean it costs any less to buy. I certainly wish that was the case!"
I liked something else he told me:
That's right, he's throwing a bunch of session beers on and giving me a chance to talk about this passion of mine for great-tasting 'little beers.' Now, I do have to say: there are a few beers in the bunch that are over 4.5%. It ain't a perfect world. But it's a PAYG event, with pints and half pints, so if you don't want the 4.5+ beers, don't buy them. Or do, suit yourself. They'll also have specialty hot dogs, made by chef Jason Goodman, and I'm looking forward to that, too.
So, the deets: The fest will be at Farmer's Cabinet (1113 Walnut St., Philly) all day, on both Sept 9 and 10, Friday and Saturday. I'll be speaking about session beers at 1:30 on Saturday (I have an all-day meeting Friday, or I'd hike my butt in for that one, too); it's going to be a bit of a pep rally for session beers, but I'll talk about the hows and whys, like how they're made to taste so good, and why I set my limit at 4.5%. But mostly? We'll be drinking 26 tap beers and 2 gravity pours (one German, one English). Four of those 26 will be Terry's beers, some of the first brewed at the former Shenandoah brewery in Arlington, VA; if you know Terry's beers from the Bullfrog, you'll know why I'm excited about those.
Now, as Matt said: "Prices will vary, but European craft beer is not cheap - even when the ABV is low. I will try to keep them as low as possible, but the price point will not be $3 or $4 a pint, but probably around 6 or 7. Unfortunately, just because a beer is lighter in color and lower in alcohol, doesn't mean it costs any less to buy. I certainly wish that was the case!"
I liked something else he told me:
To be frank, Lew, I am rarely in the mood these days for a boozy or remotely heavy beer. I'd rather be able to have a "session" without feeling loaded or tired. Furthermore, there is something very special and sophisticated about a well made session beer, which is not an easy task for a brewer! I'm on a mini-mission to expose to people the beauty of a low abv, drinkable ale or lager. Bigger is not always better. I hope the american craft beer scene understands this in years to come and the philosophy of 'whiskey barrel aged 10% triple hopped continuously for 6 weeks and then aged in another barrel and wet hopped' is better" soon comes to a close and there is more emphasis put on balance and refinement! Hence good session beers.Yup. Sounds right to me.
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