Thursday, April 30, 2009
Sorry, I'm under the weather
Wednesday, April 15, 2009
ReSession™ Ale at Elk Creek
Logo Announcement

I'm not sure what I expected when I asked for logos, but the response was great. After evaluating all of them, and your comments, and my own tastes and preferences, I've finally decided to go with Steve Herberger's design, which you see posted here (in a version that incorporates a few post-choice tweaks: the color of the glass outlines and the lettering, a slightly deeper red). Steve gets the $50 honorarium and a firm handshake, and we get a common image: three beers, three different beers, and our tagline: "Thanks, I'll have another!"
Thanks to everyone who designed a potential logo for The Session Beer Project!
Errr... Anyone know how I go about copyrighting this image? Trademarking it? Whatever?
Monday, March 30, 2009
Logo selection: we need your comments!
I need some help.I asked for submissions for a SBP logo (offering an admittedly scrawny fee) and got seven. They were all good, but I've been unable to pare them down past these four, which I present in random order. (And yes, some of the logos are being tweaked by their designers in response to comments, so keep looking!)
So I'm asking for comment. Not votes, mind you, because as the guy who's doing most of the work for now, I have to live with the winner, so I'll make the final decision, which I will announce next Monday, April 6.
In the meantime, I have decided on the slogan, a last-minute tweak to an earlier suggestion. We're going with Thanks, I'll Have Another! It's friendly, personal, and encompasses the message: good beer, lower alcohol, flavorful, social.

So comment -- and keep it friendly, this is session beer, not e*treme mud-wrestling -- and I'll make my decision in a week, and announce the winner then. Thanks!
My own comments. First shown: I like the font, like the glass graphic a lot; not sure about the red. And I do like using the full name "The Session Beer Project."
Second shown: Like the three different beers. Didn't like the arms at first, but they're growing on me...so to speak. Drew the most positive comments from you.
Third shown: Dramatic, and real beer. Nora's favorite.
Fourth shown: very suitable for a coaster, a project I'd like to try to fund. Maybe too much like a Guinness ad? The shamrock should probably go. Like the compact arrangement. 
Monday, March 9, 2009
Chris Leonard on Brewing Session Beer, Part II
Sunday, March 8, 2009
The Tiedhouse: details on the Session Beer Project event
The Tiedhouse, the Philly outpost of the General Lafayette Inn brewpub (20th and Hamilton), has invited me to host a session beer event Monday night, March 9th (tomorrow...). I first mentioned that here, and now I have more details from Chris Leonard.
It all starts at 6 PM. There's a $5 cover, and the session beers will then be available by the flight or full pint. I'll be there with Chris's brewer, Russ Czajka for an exploration of these full-flavored, low alcohol beers. We will discuss history, styles, brewing techniques and nuances that make these beers so appealing.
Beers we have on-line so far include:
- General Lafayette’s The Economizer (a new, very hoppy 3.5%er from the General)
- Earth Bread + Brewery Stout (part of 'Philly Weak Beer' at EB+B)
- Philadelphia Brewing Company Kenzinger (crisp, refreshing)
- Yards Brawler (the surprise hit from the new Yards)
- Sly Fox Seamus Irish Red (rolling with fruity esters)
- Conniston Bluebird Bitter (a classic)
With more to be added! Possibly the largest selection of session beers Philly has ever seen, all at The Tiedhouse tomorrow. Hope to see you there.
(Double-posted from my regular blog, Seen Through A Glass.)
Thursday, March 5, 2009
It comes down to a personal decision
Got two more logos since I posted this, so it ain't over yet!
Monday, March 2, 2009
"Part of a growing trend in craft brewing..."
One might expect a "pugilist style ale" to pack a knock-out punch, but the Brawler, the latest hit brew from Yards, scores points like a crafty lightweight with distinctive style and malty finesse.You bet, brother. A growing trend indeed. More and more session beers are hitting the taps, and they are no longer afraid to flaunt their low alcohol status. The hard-core geekerie may still be calling for big beers -- and I don't mind 'em at all! -- but finally, session beers are getting some attention. That's what I said I wanted over two years ago...and it's happening.
The Brawler is a "session" ale, a relatively low-alcohol approach (about 4 percent) that's part of a growing trend in craft brewing to counter the high-octane extreme beer movement. It doesn't sacrifice flavor, though, with a malt-forward amber richness that won't cloy or weigh you down after a few rounds (thus the name.)
Saturday, February 28, 2009
Session Beer Evolution
Session beers at Devil's Backbone
Right now I have two seasonals that fit the bill, the Ale of Fergus English Brown Ale on at 4.5% and the Ramsey's Draft Stout at 4.1%. My year round Helles, called Gold Leaf Lager is around 4.5% as well.Sounds like a hill trip for a Session is in order.
Friday, February 27, 2009
Recessionale at Flossmoor, Golden at Fifty Fifty
Hi Lew-And then this from Todd Ashman at Fifty Fifty in Truckee, CA:
I currently have a beer called RecessionAle. It's a 3% small beer that leans towards American Pale Ale. American mild, if you will? We serve it as the lowest priced beer, to go along with the name. It certainly is not getting the love of our 7.5% IPA (which is $1.75 more per pint) but I love drinking a whole growler at home. Delish! Oh, and our two lightest beers (Golden Ale and American Wheat) hover around 4.5%. Cheers!
We are currently making 'Blonde #1' which is a Golden Ale that clocks in at 4.2%. Selling well and gaining new friends all the time...
Sessionate it!
Saturday, February 21, 2009
Session Beer is Without Honor at Devil's Den
Then I asked about the Eel River Organic Pale Ale, and the dude disses pale ale! Said he just didn't think pale ale had much to say. Then he dissed the flagship lineup of Philly Brewing and Brooklyn -- now wait a minute, I said, Brooklyn Lager is delish, I could drink it all day. And the waiter, walking by, does a spit-take laugh and blows a raspberry! "Grow up!" I bellowed. "No one appreciates subtlety any more." So I got a 16 oz. glass of Eel River, at 4.5%, and enjoyed the hell out of it: crisp, hoppy, grassy, light and nimble on the palate, delightful. Ah, me.
Truthfully, the guy did a great job tending bar, talked smart, right on top of things. We had a great time, too, and the apps we got were very nice. But damn me, this strong beer madness gets irritating sometimes.
Friday, February 20, 2009
More press for Session Beer
Wednesday, February 18, 2009
Philly Beer Week gets Sessional
We have a (soon-to-be) official Philly Beer Week/Session Beer Project event! Chris Leonard is still working out the details, but we'll be doing an all-session beer event at The Tiedhouse (Chris's new place in Philly: 2031 Hamilton St., 215-561-1002) on

